Tweaking Ad Sense Ads Part 3: Composing Ads

Continued from previous post...

Before composing your Adsense ads, there are several things you should take into account. Look at page carefully. You'll notice several things like, where is the first place people start reading your page. One more thing you should aware of that 90% visitors don't go below the fold. In other words people don't scroll down the page unless until they start reading the content.

By doing this i understand that heading of a web page is the most important part of a web page. Header is the first thing people notice/read. Second important part is just below the header. Here is a tricky part. If your header like this site is situated at left aligned then second important part is situated at left just below the header. If it is center then it is also center and same with right aligned. Below is a brief illustration to make things more clear.

Second most important part is below or above the left side navigation bar. You see people are used to see navigational bar at the left of the page.

Next is above and below the body or content. And last but not the least, page footer. You can put your ads wherever on the page you want. But these places are much more appealing and will definitely get you more clicks.

Tweak your Adsense Ads Part 2

I was talking about Adsense channels in my previous post. Suppose you have 5 spaces on your website where you can show your ads. And you've published ads as show below or any other way:


Header - (Leaderboard (728 x 90)

Footer - (728x15_4 Link unit)

Body - (Large Rectangle (336 x 280)

Left vertical bar - (200x90_4 Link unit)

Right vertical bar - (Wide Skyscraper (160x600)

How will you know which is performing better or which is not performing at all. Making things more complicated, now suppose you have 2-3 sites with atleast 10 pages each. How can anyone track these data. Answer is Adsense channels.

Quick guide to add and configure channels:

1. Click Link labeled "URL channels"

• Click link labeled "Add new URL channels"
• Type your website's address in box below
• Repeat the process for your other URLs or simply you can type multiple URLs, one URL per line

2. Click Link labeled "Custom channels"

• Click link labeled "Add new custom channels"
• In following page, type a name in the Name field. (e.g. mysite1_header_leader. This is just an example. You can name whatever you want but the point is name should be clear so that by reading its name we can recall exact position of the ad)
• Leave the "Targeting" check box unchecked.
• Click Add channel button. And you are done.

After looking after channels palette, now we will compose our ad in part 3 of this series.

Tweak your Adsense Ads

The secrets of tweaking Adsense ads

The secret is that is no secret. You need only some common sense (some says which is very uncommon in common people) and little knowledge of human behavior.

My other blog were receiving 2000+ page views per day but the clicks were not happening. After reading some "tutorials", I realized that the blogger template i was using that time, not suitable for Adsense. I changed my blog skin or template. Firstly i was using "Rounder 2" template from blogger.com. I changed that to "Denim stretched".

Why so? Because from school days we are used to read black text on white paper. Same with web pages. We are used to see black text on white background with blue links. When ever we see blue underlined text, we know that this is a link. My new template, like this one, maintains this public habit.

After that, i recomposed my Adsense ads. White background, black texts and blue link. Bingo. Next day morning i was jumping on my seat. My click rate were gone up from 2-3 clicks a day to 15-20 clicks that day. But wait a sec. i had 3 blogs that time. From which these clicks came? or it was a collected effort by all 3? I searched again.

By searching i came to know about "Adsense channels", which i was seeing from day one but not knowing the practical use of it.

Getting started with Adsense

So you are interested in Adsense!

Let's start it by taking some little steps, one by one.

• Plan and start a website or Blog.
• 
  
• Tweak your Ads.
• Increase traffic of your website.
• Keep updating your website or Blog.

Plan and start a website or Blog.

Do not start a website because you just want to earn online. I've seen many such websites in the past and died very quickly. It is just b'coz Google Adsense or any other revenue sharing program will take atleast 1-2 months or more to start giving you money. And this is not their fault. Your website or blog take 1-2 months minimum to boast a sizable viewer ship.

No viewer=No Click=No Money
Some viewer=some clicks=some money

Tip #1: Choose you favorite topic or hobby. Make your site or blog around it. This way you will not get bored if viewer takes time turn up. Don't just select any highest paying keyword and try to make a blog around it.

Tip #2: Sign-up with many free web hosting companies available or sign-up with Blogger or Wordpress. Follow their sign-up process. And here is your website or blog ready for posting content.

| Page 1 | Page 2 | Page 3 | Page 4 |

AdSense Tips and Tricks.

Welcome to AdSense Tips and Tricks. In this blog you will find all the information you need to optimize your web site so you can maximize your revenue from Google Adsense.

I run several art related blogs. In year 2006, I've signed up with Google Adsense. First two months i received nothing despite of the fact that my blogs were generating more than 2000 views per day.

After two months things begin to change. Click rate started to improve. But only 2-3 clicks per day. This was far lower than Google's suggests and that is 1-3%. That means i should receive 20-60 clicks on an average. I know several sites are receiving $100,000+ checks per month. What is wrong with my site? What should i do? Where or whom to ask?

I started searching Google for tips, tricks, guides for Adsense. By doing this I've come across some great tips and step by step guides. I started to implement some of them. My CTR (click through rate) started to improve. Today my CTR is 1.5-3% approx on average.

What I've learn that:

• Ad placement and color tweaking of Adsense ads are most important.
• Before anything, increase traffic of your site by every possible legal way.
  

In this Adsense Tips and Tricks blog I've tried to compile all the finest tips I've found in the process. You should implement some of them and see the difference within a week.

In this blog

• How to get started with adsense.
  
• Find out which ad types work best and where to place them to get more clicks and higher CTR.
• How to optimize colors to get better CTR.
• Using Google tools like Google Analytics and Google Sitemaps to improve your websites performance.
  
• Find top paying keywords using Google Adwords.
  
• How to increase traffic to your web site legally.
  
• Learn about SEO.
  

If this blog helps at least some of you then I'll consider my blog as a success.