Build a High Traffic Website

When you are a website owner you do not have to pay for anything that you do to your website. You could have thousands of visitors per month and all of them would be drawn in through sheer force and nothing that you do outside for traffic generation. The biggest misconception among Internet marketers is that driving traffic to a website depends on external promotion and that all internal work is ineffective. The truth is that both methods need to be used in good combination for the best results.

You first need to figure out why you need more traffic. Is it for sales, newsletter memberships, information dispensing, or something else? Unless you know the people that must visit your website you will always be working blind so work on identifying your target audience before doing anything else.

Most people are so obsessed with traffic that they forget to ask themselves the biggest question of all: Once you do get the desired traffic, what will you do? This leads to a one-time benefit where after an initial burst the traffic goes back to its initial dismal state. However, there might be cases where a short-term traffic burst is more desirable. This issue must also be sorted out before your start working on building traffic volume.

The content of your website is going to determine its popularity. If visitors do not like what they see then they are not likely to come back and not likely to refer your website to others. If you cover more than one industry niche then create two websites. A single website must have a single focus and nothing more. Do not ask the visitor to choose. Segregate the content and then market it. The content must be 100% original. If visitors get the feeling that they have read it all before then they will not expect anything new from you in the future. The Internet is bloated with copy-paste content and you must not fall into that trap of using content from elsewhere.

Even if you are covering a tired issue the content should seem fresh and present a unique perspective to all readers. Style is not all that important as long as you can present information in a clear and concise way.

Edward is the owner of http://www.traffficswarm.com where you can join one of the most popular traffic exchanges on the Internet for free. Over 300,000 members are already getting millions of targeted visitors every week. It really works!
Article Source: http://EzineArticles.com/?expert=Edward_Toppe

Adsense Doesn't Just Make Cents, It Makes Dollars Too!

by Shon Christopher

If you are one of the many webmasters today who are trying to make money on the internet by any means possible, then you may have already considered joining the Google AdSense program. If you haven�t yet made the jump to being an online publisher, let me be the first to tell you that you are definitely missing out of the chance of capitalizing on something that can be very profitable for you! Google AdSense is the most popular pay-per-click program currently online, they have offered pay per click, in one form or another, longer than any other search engine on the net.

They've put a great deal of research and development into their keyword matching to ensure it is a profitable program. Not only have they been around the longest, but they also boast the biggest number of advertisers as well. Google requires website owners to conform to a number of rules, including: All pages must have at least one link that leads to it, without concealing pages. All links must be active and work.

There is a limit of 100 links per page. Creating a hierarchy should keep your navigation clean and well under the link limit. Tags, especially the �title� and �alt� tags should be explanatory and distinct. When designing your site, create one that is helpful to a user; don't design a page for search engines. Make sure you clearly define what your site is about. Google forbids hidden text. Don't colorize the text as the same color as your background, or even size the text so small it can�t be read. Google has been known to ban publishers who engage in these so called �black hat� techniques. Google strongly recommends that you include a site map page. They also strongly recommend you include a robots.txt file in your root directory.

The robots.txt file tells website crawlers, like those that will match the ads with your website, which pages not to crawl. This is especially important if you want ads for some but not all of your content or if you have password protected pages. Following the website design rules doesn't make you bullet-proof, though. Even if you follow all of them, you may still be at risk of losing your AdSense account permanently or even temporarily. If you are indeed banned by Google to display AdSense advertisements on your page, you can file a re-inclusion request. Although not very successful many times, it still gives a publisher a chance to get back into the program. Here�s what you�ll need to include in your re-inclusion request: Your account name Your contact information A list of changes you've made to fix any violations A guarantee it won�t happen again Reports and evidence of click bombing, if you have any (more on this below) You should NOT include any threats to pull your business.

Visithttp://www.google.com/support/bin/request.py to contact customer support. Keep your email straightforward. The subject of your email should be �Re-inclusion Request� to make sure it gets to the right desk. Click Bombing Click bombing is when someone clicks on one or more of the ads that appear on your webpage repeatedly. While this seems like a great way to increase your profits, it is against Google�s policy and they are always searching for click bombers. While you can�t prevent malicious click bomb attacks, you can take steps to defend yourself should you be accused of it. Consider investing in a third party tracking software program that is approved by Google. Look for one that tracks IP addresses. Run reports often, and keep them stored separately from your Google account.

Should you be removed from the AdSense program, you won�t necessarily have access to run reports. If or when you are removed or fined by Google for AdSense abuse, make sure you send copies of your IP address reports along with your re-inclusion request. As mentioned before, even if you follow all the rules of appeal and properly request a re-inclusion, you are not guaranteed a reversal. It seems most requests to be reinstated are not acted upon by Google. Google�s policy has been always one of �protecting the advertiser by any means necessary�. Unfortunately, this may mean kicking a legitimate publisher out of the program needlessly if they've been targeted by a malicious person.

Earnings Calculations So how much money can be made in the AdSense program? Publishers can earn A LOT. From 10 cents a day, to over one hundred thousand dollars a day. Of course this is all dependent on how much traffic your website gets as well as how well you integrate the advertisements. But how does Google calculate per click how much that you, the publisher, gets paid? This is the fuzziest of all gray areas in the AdSense program. Google admittedly doesn't disclose revenue share or whether the ads appearing on your site are cost-per-impression or cost-per-click. What they do tell you is how many page impressions (ads shown), number of clicks on the ads, page click through rate (CTR) and your earnings. Increase your impressions, number of clicks or CTR, and your earnings will follow.

Alternatives If you�ve been removed from AdSense or are just looking for another option, there are a few to choose from: Yahoo! Publisher Network is very similar to AdSense. Experienced webmasters who have used both Google and Yahoo! programs believe Yahoo! is second best, but still a very good, profitable program. As it becomes more popular, more advertisers will jump on board with Yahoo thus creating a PPC race with Google. Chitika, A pay per click advertising stream. They don�t have as many or such a variety as AdSense or Yahoo!, but are usually less expensive to advertise on. AdBrite is very similar to Chitika, though slightly smaller. There you have it in a nutshell, utilizing Google�s AdSense program to increase your own profits truly does make �cents�..and dollars. How much you can earn is dependent on how much targeted traffic you can get to your site as well as how well you can integrate the advertisements in the site design as well. Get on board today and start making money!

Author: Shon Christopher http://www.internetmoneyrevealedcourse.com