Tweaking Ad Sense Ads Part 3: Composing Ads

Continued from previous post...

Before composing your Adsense ads, there are several things you should take into account. Look at page carefully. You'll notice several things like, where is the first place people start reading your page. One more thing you should aware of that 90% visitors don't go below the fold. In other words people don't scroll down the page unless until they start reading the content.

By doing this i understand that heading of a web page is the most important part of a web page. Header is the first thing people notice/read. Second important part is just below the header. Here is a tricky part. If your header like this site is situated at left aligned then second important part is situated at left just below the header. If it is center then it is also center and same with right aligned. Below is a brief illustration to make things more clear.

Second most important part is below or above the left side navigation bar. You see people are used to see navigational bar at the left of the page.

Next is above and below the body or content. And last but not the least, page footer. You can put your ads wherever on the page you want. But these places are much more appealing and will definitely get you more clicks.